Strategy, Advisory & Projects

For Adventurous Brands

Go-to-market strategy, startup advisory and fractional brand leadership for growing startups and global brands in the outdoor, fashion, homewares, travel and lifestyle industries.

Hello - I’m Bridget.

Brand, Retail & Marketing Consultant | Startup Advisor | Fractional Brand Leader

I work with founders, CEOs and leadership teams to plan, build, launch, and scale ambitious brands, products and ideas.

From early-stage startups to global brands evolving in new directions, I help navigate complexity, align business and brand goals, and turn big visions into clear, actionable next steps.

📍 London | Melbourne | Marrakech

A big picture thinker and do-er with an entrepreneurial mindset I help globally minded brands navigate what’s next.

With over 20 years of experience in brand, retail and marketing leadership

I’ve worked across startup and scale-up environments through to global organisations, blending high-level strategy with hands on operational execution - Globally, regionally and locally.

I built my career in brand and retail marketing management for some of the world’s most recognised lifestyle brands and retailers across Australia, Asia Pacific, the UK, and Europe including Quiksilver, Roxy, DC, Just Jeans, Ozmosis, French Connection.

  • Developing industry-leading brand and retail marketing campaigns

  • Leading go-to-market strategy, cross-functional teams and transformation initiatives across diverse regions and markets

  • Rolling out flagship retail concepts, visual merchandising guidelines and global trade marketing programs supporting key accounts, majors and specialty retailers

  • Creating holistic omnichannel growth strategies that join the dots between B2C retail, B2B wholesale and D2C ecommerce

  • Translating big ideas into clear roadmaps and actionable next steps.

After 15 years in big brands an major retailers I took the entrepreneurial leap in 2016, started my own consultancy and launched Nouvelle Nomad, a sustainability-led homewares, travel, and lifestyle brand and e-commerce retailer operating between Melbourne and Marrakech.

Over the last 8 years, we’ve shipped thousands of hand-restored vintage carpets and artisan-made goods worldwide, collaborated with leading designers and retailers, and opened pop up retail showrooms to welcome our community of sustainable design lovers and world travellers.

Today I’m based in London and work with a wide range of clients globally to help plan, build, launch and scale their big ideas and grow into new regions and markets.

Whether it's shaping a go-to-market strategy, navigating operational complexity across regions, or aligning the big vision and brand goals to commercial results.

I bring a unique blend of high level strategy, hands-on execution and global experience to every project.

Some of the brands I’ve worked at, with and on

Quiksilver
Roxy
DC Shoes
The Movember Foundation
Ozmosis
Yeti
Nouvelle Nomad
Summer Jax
Just Jeans
French Connection
Disorder Media House
Order

Need help to get your brand moving?

Whether you’re re-defining your existing strategy, building something new, or entering into new regions and markets.

Get strategic & operational support for what ever stage of the journey you’re at.

Go-to-Market Strategy

Align your business and brand strategy with a clear roadmap for growth.

  • Go-to-market planning for new brands, products, and initiatives

  • Brand positioning, messaging and cross channel planning

  • Strategy workshop facilitation and leadership team off-sites

GTM Strategy Consulting

Start-Up Advisory

Helping early-stage founders bring ideas to life and navigate next steps

  • Business and brand strategy refinement,

  • Market research and product market fit validation

  • Brand and marketing strategy for launch and early traction

Founders Best Friend

Market Expansion

Research, planning, and hands-on execution to help launch into new regions.

  • Market entry strategy and competitive landscape analysis

  • Localisation of brand, retail, and marketing approach

  • Strategic partnerships and business development in-market

Book A Chat

Project Management

End-to-end leadership, from strategy through to in-market execution.

  • Leading cross-functional teams and alignment between executive, commercial and operational functions

  • Managing special projects across brand, retail and marketing

  • Business transformation initiatives

See Examples of Projects

Need some help to get your big idea out of your head and into the world?

Sometimes the hardest part is just getting started.

Book a GTM Strategy Hour to work through the next steps for your business, brand, project or idea together.

Fractional Brand Leadership

If you’re a CEO or founder needing hands-on help to get things moving, you might be ready for a Fractional Brand Leader.

Perfect for those times when you’re in a transition phase or building momentum but aren’t quite ready to hire a full-time leadership team.

For a few days a week or month, you’ll get my strategic insights, leadership skills, and hands-on help to grow your startup and tackle critical projects.

Strategic and operational leadership support can include one or a hybrid of traditional leadership roles:

Fractional CMO

I’ll lead the brand & marketing strategy to elevate your mission and vision, and drive commercial results.

  • Oversee marketing campaigns,

  • Manage external agencies,

  • Hire and lead the marketing team,

  • Measurement and reporting

  • Brand, retail and marketing operations.

General Management & Operations

General leadership across the day-to-day operations, building and running of the business.

Setting up and scaling systems and processes, hiring and leadership of functional teams and establishing cross functional ways of working.

Chief Of Staff

A right-hand help to the Founder or CEO to provide strategic and operational support, setting and tracking of company objectives, and measuring results (OKRs)

Keep critical projects on track, and help cross-functional teams to keep moving forward.

I founded Nouvelle Nomad in 2016 to share the joys of travel and celebrate the beauty of handmade. Partnering with local family businesses and artisan makers across Morocco to source our rugs and produce our homewares and leather collections.

Over the last 8 years we’ve shipped thousands of hand-restored vintage carpets, ceramics and travel goods into homes around the world, partnered with loved Australian brands and retailers, and opened retail pop-ups and showrooms to welcome our community of sustainable design lovers.

Giving back to local charities, environmental causes and non-profits along the way through our membership with 1% for the Planet.

Nouvelle Nomad

Some recent projects as examples of how we can work together

  • Quiksilver

    Quiksilver

  • YETI

    YETI

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Example Projects

What people have said about working with me

  • Thank you so much for all your hard work and support! You’re really part of our team now. The work that we have been doing with you over the past month it’s not only very clarifying for all of us regarding the brand and vision, it’s also been a massive relief! I feel like we finally found our path and it feels great.

    Lauren Franklin - CEO and Founder Summerjax Productions.

  • Bridget is one of the most passionate and driven individuals i have ever worked with. Her pursuit for success is relentless, overcoming hurdles to ensure the ultimate outcome is achieved. She has well rounded business knowledge, commercial acumen, and a great sense of creative thinking. A great asset to any company.

    Todd Liddy - Head of Retail, Boardriders APAC

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Member 1% For The Planet - Bridget John

Member of 1% for the Planet

1% of revenue from my work and business ventures is pledged towards environmental causes and non-profits.

I prioritise working with businesses and brands that are purpose-led and leading change in their field.

If you’re a fellow 1% For The Planet member, or a B Corp organisation even better.

Workshops & Events

I recently hosted a Business & Brand Strategy workshop for a diverse group of female founders and entrepreneurs for the Hey Sister Festival in Marrakech, Morocco.

Over 2 hours we worked through aligning their big vision, goals and priorities for their business & brand, mapping out a go-to-market plan for the year ahead.

Want to book a workshop or speaker for an event?

Testimonials From Founders

  • I was throughly impressed by the facilitator. Not only was the workshop content enlightening and engaging, but the facilitator was also incredibly friendly and approachable. They generously answered all questions, fostering an environment where everyone felt comfortable participating. I left the workshop feeling inspired and equipped with valuable insights. Highly recommend!

    Chaimae B.

  • I liked Bridget’s approach in this business and strategy workshop. We were a diverse group of women entrepreneurs and she knew to make it interesting for the starters and for the more experienced business owners. She shared a lot of useful information in a short time. I got inspired and was more motivated to dive in my business after following the workshop with Bridget.

    Lotte V.

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Contact me.

Got a brand, project or idea to work together on?

I’d love to hear from you.